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why guys fail to get fit

Let’s just skip the fluff and get to it. When approaching training and nutrition to get in shape, you don’t have to think of yourself as a trainee…

You have to think of yourself as an investor.

You’re investing efforts in getting results. Achieving a positive return on the investment of your time, willpower, and money. You invest in looking and feeling better for the future. It’s an arbitrage play. Today you may look and feel a certain way but over the next couple of months, you expect that to change. Read more